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 Station Profile

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Format & Call Letters

Contemporary Hit Radio (CHR)/Rhythmic Top 40  - KORQ FM

Format Description

Reach thousands of active consumers each week with 96Q. 

96Q targets women 18 to 49 years of age and Adults and Women 18 to 34.

96Q targets affluent females in their prime spending years. 

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96Q Artist Profile: Artists include: Ed Sheeran, Jason Derulo, Maroon 5, Demi Lovato, Taylor Swift, The Weekend, Fall Out Boys, Rihanna, Bruno Mars, Lil Jon, Paramore, Jay-Z, Eminem, Katy Perry, One Direction, Pitbull and more. 

96Q is committed to its continued level of involvement in the community. 

96Q provides the perfect atmosphere for successful advertising:a potent and effective sales force, and a loyal support staff dedicated to providing quality service.

Market your business to thousands of consumers in their prime spending years with 96Q

96Q's CHR format is America’s No. 1 format by weekly cume.

Demographic Profile 

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96Q delivers listeners with a high disposable income in their prime spending years.

Age::96Q targets adults 18-49.

Ages: 18-34  63.5%
Ages: 18-44  85.3%
Ages: 25-54  70.4%
Ages: 35-64  36.1%

Gender: Females 12+ living favor the 96Q format. 

- 65.1% of 96Q listeners are female while 34.9% are male.

Education: Over 60% of Americans who listen to CHR music have attended college.

woman office4Household Income: 96Q's listeners have earning power.

- Over 25% of 96Q adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 
- Over 20% have a annual income of $50,00 and $75,000.
- Almost 35% have an income over $75,000.

Occupation: 96Q targets individuals who are employed full-time in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with 96Q


construction 15Lifestyle Profile

96Q targets home owners. A huge category with these consumers is home improvement and home decorating.

In the past year many of 96Q listeners have spent money on painting or wallpaper, remodeling bathrooms and kitchens, landscaping, carpeting or floor covering, replacing windows and other home improvements.

96Q targets listeners with purchasing power.

 

96Q Listeners

96Q has wide demographic appeal with consumers who have purchasing power!

woman carkeys 3- 96Q listeners purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTV's, digital video recorders (TiVo) and digital cameras.
-  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 96Q targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activities: 96Q attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. 96Q listeners enjoy going out to music concerts, sporting events, bars and restaurants more so than the average American.

96Q listeners are in their prime income and spending years.


Here's Why 96Q Targets Women

woman shopping 11080% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

96Q format allows advertisers to reach a large consumer group that can’t be reached with any other station.

 

Wake Up With Kaden & Tiffany in the Weekday Morning on 96Q

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KADEN - I’m just a guy who likes to have fun and enjoy life. One thing you and I have in common is we have both burned our mouths on a hot pocket… Let’s build our relationship off of that and go from there! My favorite color is red, favorite TV show is Saved By The Bell, favorite movie is Top Gun.


TIFFANY - I’m a bit of a self-proclaimed dork/nerd and quite proud of it!  I’m addicted to movies, music and a few select tv shows.. I don’t miss an episode of The Walking Dead. I am the proud pet parent of a furry little 4 paw named Chasie and I’m madly in love with a military man! All is right in my world!

So start your day with Kaden & Tiffany weekday mornings from 6am-10am on 96Q.

96Q Coverage Map
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